• BusinessThink


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  • Description


    Rules For Getting it Right - Now and No Matter What

    "businessThink introduces a powerful, yet simple, framework for achieving break-through results…businessThink breaks the old 'business as usual' rules, which we've too often blindly followed or lazily accepted. Then, through a sequential process of disciplined thinking, this new framework teaches us how to get it right - no excuses. Never before have I seen a framework that so disciplines our mindset and heart to balance logic and pragmatism with intuition and idealism." - From the Forward by Stephen R. Covey author of The 7 Habits of Highly Effective People.
    • David Marcum .... A respected authority on complex sales. Works with companies across the globe like EDS, Microsoft ans Accenture.
    • Steve Smith ........ Has 2 degrees in management & psychology. He has been a human resources manager inside a Fortune 500 company.
    • Mahan Khalsa . ... A world-renowned expert in business development, whose clients include Arthure Anderson, Microsoft,  & Walt Disney. 
    • Publisher:     Wiley
    • Pages:           257
    • Binding:         Hard Copy
    • ISBN-10:        0471219932

    Forwarded By:  Stephen R. Covey .... Author of:

    • "The 7 Habits of Highly Effective People"


    Businesses will only achieve their true potential, according to Dave Marcum, Steve Smith, and Mahan Khalsa, when the people that run them learn to "think business." In businessThink, the authors, all corporate veterans now with the FranklinCovey leadership development organization, propose eight rules that create a framework for cultivating this different thought process. "Most people are just going through the motions of doing (not thinking) business--merely practicing their comfortable old routines," they write. "Others, the really successful ones, are getting killer results through changing their thinking to become more disciplined, rigorous, creative, and sound." Applicable to any position, from staffer to senior executive, the principles are: check your ego at the door (to develop an open, united atmosphere); create curiosity (to uncover new options); move off the solution (to clarify the issue); get evidence (to clarify the problem); calculate the impact (to weigh investment against return); explore the ripple effect (to view the big picture); slow down for yellow lights (to watch for obstacles); and discover the cause (to understand underlying truths). Each element is fleshed out in one or more chapters that showcase them in identifiable, real-world situations. The combination adds up to a logical, feasible program that virtually everyone can follow. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.






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