Successful Cold Call Selling Provides step-by-step techniques to help the salesperson master the art of the cold call. These include methods for determining where prospects are, ways of triumphing over fear, suggestions for sounding like a pro, means of getting by watchdog receptionists, ways of selling over the telephone, and pointers on successful presentations.
- Lee Boyan
- Paperback
- Second Edition
- Over 100 New Ideas, Scripts, and Examples from the Nation's Foremost Sales trainer
- AMACOM
- American Management Association
Book Description:
American Management Association, "SUCCESSFUL COLD CALL SELLING" provides step-by-step techniques to help the salesperson master the art of the cold call. These include methods for determining where prospects are, ways of triumphing over fear, suggestions for sounding like a pro, means of getting by watchdog receptionists, ways of selling over the telephone, and pointers on successful presentations.
